I’m sure you’ve seen a course like this before, something promising business owners or students or someone who wants to be seen, the keys to becoming a master at social media and to really own their story.
You didn’t think that was you. However, we all communicate in one form or another and now with so many channels, it can be hard to decide what, when and how to speak. Or even worse, you’re asked to speak on something, and without a plan, you say something you later come to regret.
The good news is that I, Kristen Jeffers, someone who’s passionate about using all forms of communication, old and new, for good, is here to spend an afternoon with you to help you communicate with confidence no matter who you’re talking to and how you’re talking to them. Many of you know me from my multimedia platform The Black Urbanist. Maybe you’ve heard of my surface pattern design company Kristpattern. Or, you really do need a communication and marketing strategy course and mine’s at a convenient time for what you need and popped up in your Eventbrite search or as you perused the DC Center, Black Beltway or any other major calendar we depend on in the DMV to help us create our schedules.
However, you found this course, know that it’s here to make sure you don’t get caught off guard by things like government shutdowns, layoffs, firings, or personal scandals. By investing and spending a few hours with me on one of these dates you’ll learn the following:
—How to mine your life for stories and anecdotes that can help you achieve your goals, whether it’s launching a business, getting a new job, being seen as a community or workplace leader or becoming a rockstar. For real, creative types need marketing too.
— How to use colors, photographs, fonts, and other graphic design tools to make people pay attention to your message when it’s shown in visual environments
—A comprehensive explanation of media tools, both old and new, that can help you convey that message.
When you leave this course, you will have the following
—A comprehensive marketing plan, ready to be added to your existing business plans and enacted to help you reach the people you need to reach
—A simple brand identity package, ready to be sent out to any volunteers or employees in your business or venture
—Enough stories and anecdotes to begin a 30 Day promotional challenge on social media
— A new coach/mentor and mastermind group to help you enact your strategies in the month ahead and beyond.
— A badge and certificate that you can show to prove that you’re a Modern Communicator with a Plan to Speak.
This is a safe, affirming, hands-on environment, where there are no stupid questions.